With pleasure I join you, because with you the communication runs!
Media Asset Management
Our AI-powered, customized media asset management helps…
Managing your Content · Finding your Content · Sharing your Content · Monetizing your Content
Do you have a lot of great video footage, entire movies, or photos, and maybe you’ve lost track of them?
Would you like to share your content with others?
You are a team member or the responsible person working on the same project? You wish, all inolved members have access to all project data?
You would also like monetizing selected Clips or sequences?
We got the solution plus experience, to manage all kind of media according to your needs!
Find content
Don’t waste (precious) time organizing your material. Do not be annoyed if, despite everything, you can not immediately find what you need! To help you, we have developed an intelligent solution to quickly create a keyword set that matches your content from millions of stored keywords. Don’t worry any longer about typos, different spellings or synonyms! We promise that in the future you will be able to find the desired material faster than ever.
Manage content
Our simple folder structure allows you to organize your content according to its status. Untagged raw material becomes keyworded previews, different edit versions can be structured as well as final versions. Everything is documented with the names of the creators/editors and the date of change. Last but not least: Keywords once assigned to the asset remain your property!
Share content
Different people are involved in the production of a TV program, a commercial, an Internet clip or a photo shoot during different phases. The film producer wants to communicate with the DoP, author and director, the editor with his editor, the photographer with his advertising agency, the latter in turn with its client. Our functions for sharing raw material, edited versions, layouts up to the final product enable efficient internal and external communication. They also support you and all parties involved at any time in a comprehensible way throughout all production stages.
Monetizing Content
Your video or photo assets are too valuable to be stored only on tapes, hard disks, memory sticks.... Solidly keyworded, your motifs can unfold an undreamt-of potential. At the same time they contribute to the success of a win-win strategy between you as the content owner and the footage user through specification, selection and thematic bundling in albums by THE CONTENT PEOPLE. You decide under which circumstances your motifs should be licensed. With us, you also retain control over which of your masters leave your stock. Last but not least, your share will be credited to your bank account automatically and thus immediately upon receipt of payment.
FAQ
Here, content owners can find answers to questions about managing and marketing their content.
Who is Content Owner (CO)?
CO are owners, rights holders, creators/authors of any kind of content (film, videos, photos...)
What needs do content owners (CO) have?
In simplified terms, there are three main needs of COs:
How Content Owners (CO) become Content Providers?
5 factors that contribute to a successful content marketing:
- Technical success factor
Content must be digitally prepared before it is monetized via an online platform such as TCP. We can help with the digitization of your analog films and photos or videos on tape.
- Content success factor
Content that is difficult or impossible to reproduce (e.g. historical footage, aerials, rare events) has a higher exploitation potential. We give you an initial, free content assessment.
- Qualitative success factor
Qualitative success factors are, in addition to craftsmanship (e.g. camera work, lighting...), the image resolution (... 4K ranks before 2K before HD before SD ...) in which it was produced or scanned.
Legal success factor
Clarified or existing rights (copyright, third-party rights, marketing rights) are a prerequisite for successful marketing. Please contact us if you need assistance.
- Time as a success factor
It is not uncommon for a lack of time to speak against fundamental exploitation intentions when preparing content (selection, evaluation, provision, keywording). In response, we offer time-bound COs a reduced online presence without direct store connection. Content to be licensed is mediated case by case, offline between CO and footage customers.
An AI-supported keywording and image recognition software helps to reduce the time spent on keywording.
External keywording forces can be activated to support the process.
Existing keywords or pre-keyworded content (csv files) can be imported easily without restrictions.
What does the media asset management software app.TheContentPeople.eu contribute to the marketing success?
The technological heart of TCP is app.TheContentPeople.eu.
Behind it is AI-powered media asset management software that helps...
- manage content
- find content
- share content
- market content
Do you have lots of great video footage, entire film sets or photos and possibly lost track of them?
Would you like to share your content with others?
Are you working on the same project as the person responsible or as a team member and would like everyone to have access to data in one central location?
You would also like to market your content, selected clips, sequences or films?
We have the solution to organize and monetize any kind of content according to your needs!
Find your own content!
Don't waste precious time organizing your material only to find it missing at the very moment you want to use it! We have developed an intelligent solution for you to quickly create a keyword set that matches your content from millions of stored keywords. Don't worry any longer about typos, different spellings or synonyms! We promise that in the future you will be able to find the material you are looking for faster than ever.
Manage content - stay organized!
Our folder structure allows you to organize your content according to its status. Untagged raw material becomes tagged previews, different cut versions can be structured as well as versions and final versions. Everything is documented with the names of the creators/editors and the date. Last but not least: Keywords once assigned to the product remain your property!
Share content - Efficient communication!
Different people are involved in the production of a TV program, a commercial, an Internet clip or a photo shoot during different phases. The film producer wants to communicate with the camera, writer and director, the editor with his editor, the photographer with his advertising agency, the latter in turn with their client. Our functions for sharing raw material, cut versions, layouts up to the final product enable efficient internal and external communication and support you and all parties involved in a comprehensible way at any time throughout all production stages.
Market content!
Your recordings are too valuable to be stored only on tapes, hard disks, memory sticks.... Solidly indexed, your motives can unfold an undreamt-of potential and at the same time contribute to the success of a win-win strategy between you as content owner and the content (footage, stockphoto) user through specification, selection, and thematic bundling in albums. You decide under which circumstances your motives are to be exploited. You also retain control over which of your masters leave your domain. Last but not least, your share of the proceeds will be automated and thus will be credited to your bank account immediately upon receipt of payment.
What do THE CONTENT PEOPLE do?
- Motive search, content selection/compilation for footage customers
- Price negotiation with footage customers
- Usage-dependent price recommendations to CI
- Document templates (exploitation agreement with conditions, usage agreement, invoice)
- Dunning system
- Reminder function before license expiration
- Administrative tasks (support for creation of usage agreements, invoices)
- Assistance with keywording
- Recommendations for marketing potential
What are the benefits of app.TheContentPeople.eu?
- Time saving in keywording
- Automatic translation of keywords into all common languages
- CI decides which media he markets
- CI can withdraw his media from marketing at any time
- Statistical evaluations*
- Ranking for online placement*
- Notification wizard time adjustable*
*coming soon
Membership
Membership is free of charge for content owners. The management and marketing of videos, films, photos is controlled via media asset management software app.TheContentPeople.eu.
The fee for using app.TheContentPeople.eu for THE CONTENT PEOPLE members is 20 euros/month for 5,000 Quotapoints. Up to 100 Quotapoints are free of charge. Higher volumes are negotiable on an individual basis.
Quotapoint = performance unit:
1 photo = 1 Quotapoint
1 video up to a length of 30 seconds* = 1 Quotapoint
*average length